Knauf Drywall is the best on the books...
Knauf Drywall has scooped the construction industry’s highest award for the quality of its technical literature: taking the trophy for Best Use of Technical Literature at the Construction Marketing Awards 2010.
The company’s Complete Drywall Manual was praised as “clear, comprehensive and easily accessible, combining product information with details of relevant legislation and regulation”. And the judges, from the top drawer of construction marketers, were especially impressed that it is available as both hard copy and as an online document – a feature that “is clearly being well received by the target audience”.
- “Well prepared with clear business and marketing objectives”;
- “Well researched and targeted”; and
- “Well thought out with good monitoring of results”.
This 344-page free ‘bible’ for drywall specifiers combines technical drawings, step-by-step installation guides and specification details into one easily understood, definitive manual. It guides users to optimal solutions for all applications, with special focus on key sectors such as housing and other residential buildings, schools, hospitals and commercial buildings.
The manual not only demonstrates Knauf Drywall’s commitment to customer service, but also to employing digital technology to improve accessibility and sustainability – viewing the manual online saves both ink and trees and means one less document to carry.
Tanuja Kiley, Knauf Drywall Marketing Communications Manager, said of the initiative, “Obviously, we are delighted that our expertise in drywall solutions was acknowledged through our technical collateral, but also that we are able to meet the requirements of all our customers – specifier or contractor – with a choice of formats that reflect their different roles and needs in information gathering”.
“It would also be fair to say”, continues Kiley, “that the manual is something of a labour of love within the business, and this award additionally recognises the hard work of everyone who contributed to putting this epic tome together”.
Now in their tenth year, the Construction Marketing Awards are globally recognised as a mark of excellence in construction marketing and business development and recognise the creativity and innovation within the marketing field. The awards were presented at a black tie event at the Waldorf Hotel in central London.
--- Ends ---
For photography and more information, please contact John Levick or Johnny Dobbyn at Facta on (+44) 20 7031 8290; or via the Facta Web site.
